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Business

Consumers are for companies that care
Nov 27, 2008 04:00
Despite the economic downturn, a large majority of consumers think it is important to purchase products they perceive to be socially responsible, a study in China, India, and Japan showed. It's the Asian part of a 10-market study, titled "goodpurpose," conducted by public relations firm Edelman. The survey revealed that 90 percent of Chinese respondents said they would buy products provided by socially responsible businesses with 'good purposes,' or products devoted to safety, en ...


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