Peter York On Ads, World News - World Of News.com

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Peter York On Ads
Aug 17, 2008 07:00

Do you have a crucial reference group The idea is one of the loveliest little things social psychology has given us. It goes like this: you might be living in Pontefract but your mind could be elsewhere. You could be asking yourself, when any big looming question comes up, "What would Jesus do" –, rather than what the people up the road would do or even councillor Jones. Or you could be in Aberdeen but feel the kind of person who really set standards inside your head is the Duchess of Grafton, Her Majesty's Lady of the Bedchamber.

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